The advent of digital technology has significantly reduced the barriers to entry in the business world. The age of internet has enabled not only the tech related industry to flourish but it has also significantly reduced struggles faced by businesses in the traditional sectors. When the cost of business goes down, competition rises. And the need of the day is that any business, be it big or small must integrate a strong digital marketing strategy into its structure, besides other strategies to remain competitive. Digital marketing is the voice of the future! Digital marketing is slowly paving its way and taking over traditional marketing techniques in a number of ways and that too, at a very low cost.Continue Reading
Sundas Iftikhar is a marketer at Playbook Communications. She has done her MBA and has worked at Nestle Limited as a managment trainee.