You are a business ready to plunge into the world of SEO. Whether you are a start-up, or a well-established firm or fall somewhere in the middle, the importance of SEO can never be over-emphasized. With the advancement of the digital era, online traffic has become a major source of revenue for businesses. It is vital to have the right SEO strategy in place! So the next big question arises: how do I approach SEO? One can do it themselves, but then again SEO is a long-term process which requires hard work, patience and practice. One can focus on building an in-house team. Another option is to outsource your SEO to an agency or maybe just reach out to an SEO freelancer! There is no right or wrong answer. It all depends on your business. This article discusses some of the factors that you need to assess to help make the right choice.Continue Reading
Sundas Iftikhar is a marketer at Playbook Communicatons. She has done her MBA in marketing and worked at Nestle Limited.